June 14, 2017

Rejuvenate Aging Skin…Safe and Naturally

Look no further than the nonsurgical face lift which uses microcurrent technology. Supported by over 30 years of research, microcurrent produces electrical signals like those naturally occurring when the body is repairing damaged tissue and has been shown to stimulate cell growth and rejuvenate aging skin. It is truly a safer alternative to riskier and invasive procedures like Botox or plastic surgery.

As we age, our skin gets thinner and less elastic, facial muscles weaken and there is reduced production of collagen and elastin. Studies on microcurrent therapy indicate a 14% increase in the production of natural collagen, a 48% increase in natural elastin production, and a 38% increase in blood circulation over the course of 20 days. In damaged or aging cells, the membrane channels become paralyzed, preventing nutrients from entering the cell and toxic waste from being excreted. Microcurrent erases this “memory” from the cell and opens the cellular membrane to allow nutrients in and waste out.

Melissa Martin, esthetician and owner of Anew You Skincare in Avon, has been using microcurrent therapy for everything from treating acne to wrinkles. “I heard about this technology from my esthetic instructor, tried it once and saw remarkable results,” Martin says. “In my clients, I’ve seen a reduction in crow’s feet, a softening of wrinkles and lines, and greater definition along the cheekbones and jaw line. It’s a great alternative to invasive procedures for skin rejuvenation and it definitely works. We refer to the treatment as our non-surgical face lift.”

The treatment sends safe, painless impulses to the muscles in your face and neck which, in essence, “re-educate” the muscles and restores them back almost to their original shape. When this happens the visible results are quite dramatic and the face and neck are lifted and toned back to a much more youthful appearance. At the same time, the microcurrents improve circulation to your skin which stimulates production of collagen, improves tone and texture, and improves or eliminates fine lines. “One of the things that makes the treatment so popular is that people see visible results after just a single treatment,” Martin explains. “This gives ‘instant gratification’ which is seen so rarely as a result of other anti-aging products or techniques.” This procedure is preventative for younger clients and rejuvenating for mature clients. The treatment delivers a variety of benefits to clients who wish to attain a healthier and younger looking appearance including; improving muscle tone in face and neck, lifting jowls and eyebrows, skin exfoliation, reducing and eliminating fine lines and wrinkles, improving facial circulation and enhancing natural collagen and elastin production.

So what is a treatment like? After one, I was hooked. It was so relaxing I might have fallen asleep had I not been asking Melissa a million questions for this article. With her hands, she contours and sculpts the face as the microcurrent delivers a stimulus to increase ATP and collagen production which enables the skin and facial muscles to hold their position longer. The procedure starts with the neck on one side of the face, works up along the jaw line, across the cheekbones and then on the forehead. The therapy lasts about an hour and Melissa ends it with a scalp massage which is a nice treat! I immediately noticed a softening of fine lines around my eyes, forehead and frown lines within the first few treatments.

The benefits of the treatments are cumulative, which means that the more treatments you have, the more improvement you will see in your face. Martin recommends a minimum of 4 treatments, however, she says most clients do 6-8 depending on what results they are trying to achieve. After the first series of treatments, the good news is that only a single maintenance treatment is recommended about once every 4-6 months. The facial muscles appear to hold the re-education stimulus that microcurrent therapy delivers for months at a time, thereby preventing fine lines and wrinkles from reoccurring. Martin suggests starting treatment in your 30’s and 40’s to help slow the effects of aging and fewer treatments are needed at that age to see results. However, the treatments are effective at any age.

Hear what clients have to say!

“I was a client at Anew You Skincare at the time, and Melissa suggested I try the non-surgical facelift, since one of the uses men-tioned in the manufacturer’s brochure was treating Bells Palsy. I went to Anew You every week for a couple of months, and each time it was very clear that the procedure was tightening muscles and reactivating the nerves. I could see improvement after each session. The physical therapists were impressed, and said, “What-ever you’re doing, keep it up!” Fay L., Simsbury

“I have always taken very good care of my skin, but despite my efforts Mother Nature and Father Time were taking their toll. Facial lines started to deepen, skin started to sag, all of the ‘normal’ signs of aging for someone 55! Not wanting to solve this with a knife or needle, I started my mission to research what other options were available. This is when I discovered the ‘nonsurgical face lift’ treatment that Anew You Skin Care & Wellness Center offered. The results were apparent after the first treatment: depth of wrinkles started to decrease, the elasticity was returning and the overall texture of my skin was noticeably improving. Friends and co-workers started commenting on how youthful my skin was looking. A once-a-month treatment maintains the stimulation of collagen production and muscle re-education resulting in my skin looking its best!” Carmel B, West Hartford

Submitted by Dr. Diane Hayden. Anew You Skincare & Wellness Center, located in Avon, Connecticut, was founded in 2007 by Esthetician Melissa Martin Wallace. Melissa has been in the skincare industry since 2001. She and her staff focus on providing natural, non-invasive, customized treatments that are good for your health and your appearance! They are committed to strengthening your skin health and your overall well-being through the use of excellent quality products, backed by science and results. Visit, or call (860) 284-9730.